COACH Launched Consumer Research Method

2010-10-14
Twenty years ago, The COACH started to introduce the consumer research method. The system is all the luxuries of company money on consumer market survey of most companies. Every year for market research costs more than 500 million dollars and it will visit the 7 million consumers. It insists he is oriented data via email survey, group discussion, alone and invite target customers to COACH store shopping together with different methods to understand customer’s demand. In the survey, they set the many different categories according to different cities, for example, different age layer, This paper respectively analyzes bought a COACH, not to buy goods, heard the COACH, not heard the crowd of different requirements, etc, the purpose is to produce and consumer products closely linked.
Facing the rapid changes in the market, abandons traditional luxury COACH every quarter of a new routine, greatly shorten the product design cycle from shelves to become once a month, which attracted new storefront patronage and many consumers purchase frequency. Because of the economic crisis, the relationship between product category and COACH the adjustment and balance, launched a new POPPY series - slightly lower price, younger, more fashionable, give a person the sense of happiness. In order to get the favor of stars and beauties, expand street pats, COACH and launched a price of $425 above LEGACY series, or even thousands of dollars, bag crocodiles. “A new season of gossip girl has been our COACH inside the bag, and we have not paid for their use in the program.” China’s chief COACH Andre Cohen told reporters.