World Brand Bags "break up" Chinese Agency

2010-09-02
The case between montblanc and its Chinese agency has not yet been determined, Burberry have taken practical action to withdraw its Chinese agents right. Luxury products come into Chinese market directly becoming more and more popular. What happen to Chinese luxury market structure in the future? What will affect the domestic consumers? “break up”becomes a hot topic that comes along with these puzzles.
Through China's agents, Luxury brands open the Chinese market. Currently, the brands such as montblanc and Armani start to retail. As China's luxury market developing, luxury brands with Chinese market more closely linked. In the era of "retailing" world luxury brands are starting a new round of expansion.
The famous American luxury brand handbag Coach withdraw the Chinese agent right starting from September 2008 until 2009 April 1. Only five traveling point-of-sale was operated by the third retailer.
It is not difficult to understand why Coach controls Chinese market quickly. On one hand, China has been regarded as the third pillar after the United States and Japan. On the other hand, the goal consumer survey found that only 8% market in China and 72% in America, Japan is 63%. The Coach has increased expansion in China after the all-round kitchen. The range of Coach present acceleration, 4 stores in 2009, 15 stores in2010 and 20 stores in 2010. Coach said, Chinese agent of this brand Boss Coach DKNY Versace provide logistics, warehousing, and technical assistance for Coach.